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Joe Joslin Named Positive Aging Role Model Award Winner

Joe Joslin of Joslin Advertising & Marketing Inc. in Danvers, has been named North Shore Elder Services Positive Aging Role Model award winner. Joe will be honored along with fellow nominees at the 10th Annual We Give Thanks Award Reception on Wednesday, February 13 at the offices of North Shore Elder Services (NSES).

The Positive Aging Role Model award is given to an older adult who through energy and enthusiasm continues to have a positive impact within the community at large.

Joe has a positive impact upon people he interacts with because Joe Joslin is an advocate for keeping a positive attitude, especially as one ages. “The only time I think about aging is when I try to do a chore that I used to do without a problem and now I struggle with – which can cause stress. You have to take each day as it comes. I am healthy even though I have ailments that an 83 year old has. But I am thankful for what I have and I don’t think about what I can’t do or don’t have.”

Joe has worked for sixty years in advertising. It was thirty years ago that he started his own promotional products business, Joslin Advertising & Marketing. He and his wife Carolyn have an antique home they love in Danvers. They renovated a third floor of the house. The business operates from this home base. “When people ask why I am still working, I answer, why not? I have to keep my mind active. It is important to stay active doing things as one ages.”

“For the business I am in I believe you need an inquisitive mind. I try to be creative with the products I suggest to clients. It is important that my client has a product that is useful, is impressionable, and is affordable.”

Joe values his clients and strives for excellence in his customer service. Chris Chirco, Development Manager at North Shore Elder Services, knows firsthand that Joe’s tireless work ethic and great customer service are second to none. “Whether it’s turning around an order of NSES-branded hairbrushes in a couple of days or having one of his vendors discount an order because it was damaged in shipping, you can always count on Joe to get the job done right and on time.”

Kay Maurice of St. John’s Prep knows Joe through Danvers Kiwanis. Her employer, St. John’s Prep is a client of Joe. “Joe is a very special man. He is a quiet humble man who goes the extra mile for his clients and his friends.”

“I know firsthand about him going that extra mile because I needed a banner for St. John’s Prep and it wasn’t going to arrive in time for the event so he drove to Rhode Island to pick it up so I’d have it the next day. That’s just ONE story where he has saved me!”

Involvement with Danvers Kiwanis keeps Joe and his wife busy with charitable events and fundraisers. It is another positive way of giving back to the community. They participate in the yearly Pancake Breakfast held at Danvers High School and the Rubber duck Race each summer. They have worked with another client, Operation Troop Support, in various volunteer capacities.

Joe and his wife make a point of sitting down every evening to “dine together” and share in conversation. They also participate every morning in pool activities at the Danvers YMCA.“We are enjoying life. We have travelled the world. We have been very fortunate.”

He credits his work ethic to having grown up with good lessons in life from his family and living in the belief that you work hard for what you want. “I would recommend a positive attitude in aging. You have to deal with what you have and not go around feeling sorry for yourself.”

Joe is most appreciative and humbled by the recognition NSES has awarded him. North Shore Elder Services is appreciative of Joe’s energy and enthusiasm that he brings to his work and relationships. Congratulations to Joe Joslin for a much-deserved Positive Aging Role Model Award.

If you would like to join us in recognizing Joe Joslin and our other award winners, you can purchase tickets at https://nselder.org/event/wgt19/

Author Info

Jayne Girodat

Jayne Girodat is the Communications Specialist at North Shore Elder Services. Along with ten years in the position of Caregiver Support Specialist at another ASAP, Jayne was a long-distance caregiver to parents for the same amount of time. That experience serves as motivation to better understand the issues of aging and to engage people in conversations about those issues. Jayne's background in teaching contributes to her appreciation of social media as a tool to educate readers on aging concerns. "I love asking people questions. Everyone likes to be heard. When you ask and then listen, you'll find everyone has a story and some of those stories are gems. I think it is particularly important to hear the voices of our older adults. Those are the stories I really connect to and hope to bring to North Shore Elder Services' audience."

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